Mass consumption for inhumane production.

If you were about to cook meat for your meal, maybe it is better to postpone the viewing of this video. But probably it won’t have any effect on you, apart from the 2 seconds surprise and disgust reaction, so click play and sink into this 6-minute speechless clip.

The video is directed by Ron Fricke, the creator, together with Mark Magidson, of the documentaries Samsara and Baraka, and it is just a short clip of the official ‘food sequence’ from Samsara.

“We are happy this clip has struck a chord with so many people, and we hope that the interest in this clip will lead viewers to see SAMSARA in its entirety. This clip represents only 6 minutes from a 102 minute long film, which was photographed in 25 countries and explores many other diverse aspects of the human experience. We would love for viewers to experience SAMSARA as a whole.” 

The aim is not to turn you into a vegan, but to reflect on the mass production of food and the modern capitalistic society of mass consumption. Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted. The impact of food waste is not just financial. Environmentally, food waste leads to wasteful use of chemicals such as fertilizers and pesticides; more fuel used for transportation; and more rotting food, creating more methane – one of the most harmful greenhouse gases that contributes to climate change (UNEP).

Start from yourself. Reassess your food consumption and think twice before wasting your food uselessly. Help us raise awareness and share this video!

Laura Zuffi


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